Nestlé Headquarters Company Store / Facade concept

Architecture and graphic design are likewise integrated seamlessly in the facade of the new Nestlé retail store. This storefront facade was approached as a large “billboard” that dynamically represents three different versions of the corporate logo imprinted on vertical louvers of aluminum and glass to produce an optical effect: Each individual louver carries three fragments, which when assembled side by side recreate the complete logo images. The effect of movement and the superposition of images is activated as the visitor walks from the parking lot toward the entrance alongside the facade.