Archigraphics | Blurring the lines between architecture and graphic design

The evolution of constraints and constructive techniques relating to building facades is increasingly influencing the expression of the envelope, which is progressively conceived as a skin with its own abstract, graphic, and visual qualities, to the detriment of the traditional expression of constructional elements. In our practice, we are interested in the integration of visual communication elements in our architecture, which we call “archigraphics.” Since 2002, we have incorporated graphics designers into our studio who collaborates with us on developing the graphic dimensions of the practice and works actively with RDR design teams. Archigraphics can be defined as a technical and creative discipline that develops graphic systems with architectural properties or applications. Here, graphic design moves beyond the two-dimensional medium to occupy space and take its place among the traditional three-dimensional elements of architecture, buildings, facades, signage projects, and construction elements, blurring the lines between graphic design, art, and architecture. Its application is inscribed on one hand in the ornamental tradition of architecture, and on the other hand, in the contemporary tendency to use the facade as a vector of meaning.